What Does MSRP Stand For?

Signing Finance Documents for Car


Drivers searching the markets of Thomasville for a new vehicle might end up asking themselves “What is MSRP?” An MSRP is a Manufacturer’s Suggested Retail Price, or in other words, a number that the vehicle manufacturer recommends a Tallahassee dealership sells their product at. Also commonly referred to as the list price, the manufacturer comes to this cost calculation by taking market factors, vehicle popularity, and construction costs into account. Still have questions about what MSRP is and what makes MSRP different from invoice price? Peter Boulware Toyota has got you covered with an extensive breakdown below!

What Is MSRP?

 You already know that the MSRP is the suggested price point at which dealers should sell a vehicle. However, there are details that can affect a vehicle’s MSRP depending on the model, body type, and dealership. We believe that Bradfordville drivers should be as informed as possible about the MSRP on our vehicles here at Peter Boulware Toyota!

  • Vehicle shoppers can often find the MSRP on the dealer or the manufacturer’s website and can use it when negotiating the price of their new vehicle. Taking advantage of other financial bonuses and incentives such as new vehicle specials can also help increase a car’s affordability.
  • Although the MSRP is the same for each vehicle of the same model, it won’t stay the same for every vehicle the manufacturer sells. For example, sedans will have a different MSRP than an SUV, and an SUV will have a different price than a truck.
  • A specific model will always have the same MSRP, whether you’re shopping at Peter Boulware Toyota or a competing dealership. This is due to the price being set by the manufacturer.

MSRP vs. Invoice Price

When searching for an MSRP that best suits your budget, it’s common to hear the term “invoice price”. There’s a subtle difference between invoice price vs. MSRP, nonetheless, the distinction is important for vehicle shoppers. The invoice price is the amount of money a dealer pays the manufacturer for a car. The MSRP is the amount of money you’ll be paying the dealer to purchase the car. 

It’s also critical to remember that the MSRP is the “recommended” price, so there’s usually room to negotiate terms. Being aware of the difference between MSRP vs. invoice price will help you come to a conclusion about what the fair negotiating price of your ideal vehicle should be. Negotiation tends to move more smoothly when you have information to compare features and analyze model prices with, such as our Peter Boulware Toyota model comparisons tool.

What Factors Affect the MSRP?

  • One of the biggest factors that play into a vehicle’s costs is demand. More popular models will most likely be sold closer to the MSRP, whereas a less popular model may be discounted. 
  • The MSRP sets a vehicle’s base price at its baseline configuration without premium features or extra accessories. 
  • Depending on the invoice price for the vehicle, or the price the dealer paid for the car, the dealer may lower or raise the MSRP of the vehicle for drivers in the Quincy region. 
  • The MSRP is usually the price suggested by the manufacturer, however, it’s not always the price point that the dealership will choose to sell the vehicle to customers at.
  • Of course, upgrades and features will increase the cost of the vehicle.

How Do I Get a Fair Price?

Now that you know what MSRP is and how it’s set, it’s up to you to figure out how to acquire a fairer price for your vehicle purchase. Despite the MSRP being the price advised by the manufacturer, it is not necessarily the price you’ll have to pay the dealership. 

  • Always begin your negotiation below the MSRP, and increase your offers from there. Keep an eye out for any additional features or accessories you might want and what they may cost.
  • Conduct research and compare what other Tallahassee drivers paid for the same model on car review sites like Cars.com, Edmunds, or Kelley Blue Book.
  • Even if you’re planning to lease, it’s still to your advantage to negotiate the MSRP since the price agreed upon between you and the dealer will affect your monthly payment costs.
  • Shop at a variety of dealerships so you have options as to which MSRP satisfies your needs.
  • Dealers may or may not let you see the vehicle’s invoice price. The invoice price, although not the same as the MSRP, can help you determine an acceptable negotiating value.

Learn More About What MSRP Is At Peter Boulware Toyota!

Knowing is half the battle, and now you know the essential details about what an MSRP is and the major differences between invoice price vs. MSRP. If you’re ready for the next step, reach out to our finance center to get your purchasing process started! Our dedicated finance team will help you get a phenomenal price on your next vehicle when you apply for financing! We’re certain you’ll find the car you need for Havana driving when you come on down to Peter Boulware Toyota!


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